Department of Human & Community Development, University of Illinois

                                                                                                           
                    

Undergraduate Programs

Course Information

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AGCM 220 Presenting Information

                            same as ENVS 220, NRES 220

3 hours (lecture-discussion-lab)
Fall Semesters

Course Objectives

The focus of this course is to develop the student's professional skills in presenting information, and it will be taught applying the accepted principles of the public relations discipline.

Topics

  • Presenting information from a public relations perspective
  • Media relations
  • Issue-to-crisis continuum
  • Rule of three
  • What to do when a reporter calls
  • Crisis management
  • Information and the internet
  • Communications research
  • Creating an information program
  • Integrated communications and campaigns
  • Ethics and social responsibility

Graded Activities

  • Assignments
  • Class participation
  • Exams (3)

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