Department of Human & Community Development, University of Illinois

                                                                                                           
                    

Undergraduate Programs

Course Information

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AGCM 220 Presenting Information

3 hours (lecture-discussion-lab)
Fall Semesters

Course Objective

The focus of this course is to develop the student's professional skills in presenting information, and it will be taught applying the accepted principles of the public relations discipline.

Topics

  • Presenting information from a public relations perspective
  • Media relations
  • Issue-to-crisis continuum
  • Rule of three
  • What to do when a reporter calls
  • Crisis management
  • Information and the internet
  • Communications research
  • Creating an information program
  • Integrated communications and campaigns
  • Ethics and social responsibility

Assigned Text and Other Readings

Cutlip, Scott M., et al. Effective Public Relations, Eighth Edition. Prentice Hall.

Seitel, Fraser P. The Practice of Public Relations, Ninth Edition. Prentice Hall.

Cohen, Paula N. A Public Relations Primer. Prentice-Hall, 1987.

Wilcox, Dennis. Public Relations. HarperCollins, 1992.

Graded Activities

Assignments
Class participation
Exams (3)

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