Undergraduate Programs
Course Information
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AGCM 320 Educational Campaign Planning
4 hours (lecture-discussion)
Spring Semesters
Course Objective
This course focuses on applying principles and skills learned in other AGCM courses to the development of educational campaigns. Students will help develop a campaign for a community organization or agency that dellivers coordinated communications to a targeted audience.
Topics
- Formative research
- Stretegy
- Tactics
- Evaluation
- What to do when a reporter calls
- Crisis management
- Applied research techniques
- Sample campaigns and case studies
- Creating an information program
Assigned Text and Other Readings
Smith, R.D. (2006). Strategic Planning for Public Relations.
Graded Activities
Campaign strategy project and presentation
Discussion participation