Department of Human & Community Development, University of Illinois

                                                                                                           
                    

Undergraduate Programs


Course Information

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AGCM 320 Educational Campaign Planning

4 hours (lecture-discussion)
Spring Semesters

Course Objectives

This course focuses on applying principles and skills learned in other AGCM courses to the development of educational campaigns. Students will help develop a campaign for a community organization or agency that dellivers coordinated communications to a targeted audience.

Topics

  • Formative research
  • Stretegy
  • Tactics
  • Evaluation
  • What to do when a reporter calls
  • Crisis management
  • Applied research techniques
  • Sample campaigns and case studies
  • Creating an information program

Graded Activities

  • Campaign strategy project and presentation
  • Discussion participation

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