Department of Human & Community Development, University of Illinois

                                                                                                           
                    

Undergraduate Programs

Course Information

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AGCM 270 Ag Sales Communications

3 hours (lecture-discussion)


Course Objectives

Students learn the role of sales and sales professionals in marketing activities related to agricultural products and services. Additionally, they learn dynamics of human interaction, with special emphasis on buying and selling decisions, as well as procedures for carrying out the sales process successfully.

Topics

• Farm shows

• The profession

• Communication and sales

• The adoption process

• SWAP & MARS

• Indentifying needs and values

• Presentation skills

• Selling aids

Graded Activities

• Projects (2)

• Examinations (2)

• Role playing and participation

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